The term Cubho derives from the Italian language. The cube is a geometric shape with six equal facades.
It represents geometry and perfection of lines and is often symbolically represented as a container of ideas.
The logo incorporates these geometrical shapes. In fact, each letter is enclosed within an imaginary
square of the same size which is the size of the facade of the cube. The edge are usually a symbol
of danger but here they are smoothed to give an idea of protection and security.
The logo represents a cube seen in axonometry to which the upper part has been removed.
In this way the geometric shape takes on the appearance of a fox. The fox is an animal that represents cunning,
vivacity and intelligence.
The pay off “We know how” refers to the concept of “Know how”,
that wealth of experience that makes Cubho a company able to better design its products.
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